If you're not on Iqons yet and you plan to be or are involved in fashion, then I'd suggest signing up. It's a social networking site dedicated to the creative arts industry where members can showcase their portfolio.
One of my favorite Iqons' feature is its monthly You Wear It Well / Got a Minute? competition. The winner, as explained by Diane Pernet, will be featured in the second edition of You Wear It Well, "a festival of short films and videos from around the world exploring themes of fashion, beauty and style."
I'm really excited about the creative use of video in fashion. Video is going to be the next Big thing everywhere on the web and it will become an essential aspect of the branding process. Fashion-forward designers should leap into conceptual video "fashion shows" now because streaming video technology is catching up. The cry that "print is dead" is true in some ways, but that's a plus not a negative. Style addicts will continue to crave fashion glossies, but will demand more, which will result in an unleashing of creativity in the fashion industry. Instead of static print shoots, there'll be intriguing short films (e.g. FLY) or cool multimedia editorials (e.g. Hint). If the work is good, it'll remain etched into one's mind far longer than a stunning print editorial of which we've already seen zillions. I still remember Zac Posen's video from last year and although it wasn't my favorite, I can still vividly recall it because it was a novelty at the time. Personally I've always been a fan of more conceptual narrative runway shows, which explains my devotion to Alexander McQueen and Victor&Rolf. Models merely walking down the runway bores me. I'm excited to see what will come out of video.
via Iqons
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